AllHome reported 34% increase gross revenue to P3.4 billion

The COVID-19 pandemic, that had put Luzon on immediate enhanced community quarantine
(ECQ), caught most off-guard. Despite these circumstances, AllHome has proven itself capable
to navigate the new normal as it continues to cater to the home improvement and construction
needs of more and more Filipinos.

AllHome was able to capitalize on its store formats and its store locations that are strategically
positioned in existing communities or in close proximity to residential developments. This proved
to be a distinct advantage during the ECQ period when customers practiced health security
measures and minimized travel to and from their homes to buy essential products.

The presence of supermarkets in the AllValue retail ecosystem proved invaluable to AllHome
during the ECQ. The supermarket presence provided a footfall advantage as AllHome put up
complementary pop-up stores that provided essential home products to the customers. AllHome
also capitalized on the sudden acceleration of Filipinos’ adoption of e-commerce due to the ECQ.
Relying on previously built-up social media assets to stay connected to its market, AllHome used
engaging content on Facebook, Instagram, Twitter, YouTube and even Pinterest, to market to
customers looking for various home improvement products. “We were able to generate sales from
our pop up store This augmented the company’s financial capacity to brace the challenging
circumstances.”, says Benjamarie Therese N. Serrano, AllHome’s President.

The Company, reported a 34% increase in its topline for the 1st quarter of 2020 to P3.4 billion
brought about by the contribution of its new store openings in the last quarter of 2019.
AllHome Vice Chairman Camille A. Villar added, “Over the course of the ECQ, AllHome launched
two Viber Communities for two different consumer sets: (1) Shop Online at AllHome for end
users, and (2) AllHome Builders Shopping that targeted contractors and other related-industry
professionals. Amassing a remarkable 7,438 and 1,413 members, respectively, over the ECQ
period, these communities pushed product and promotional content, highlighted AllHome’s safety
policies, and created awareness for AllHome’s presence on other e-commerce platforms.”

In addition, AllHome tapped into the bustling activity of all community-based Viber and Facebook
groups that were natural customer fits for its 45 store locations across the country, thereby using
these as additional alternative digital selling platforms nationwide. All these further proved
AllHome’s ability to quickly move and rise to the challenge.

AllHome Corp., a pioneering one-stop shop home store in the Philippines that listed in the
Philippine Stock Exchange in October 2019.
- reported from PSE Edge

Source: Peso Economics