ABS-CBN expands digital venture, launches YouTube channel TuTuBee

ABS-CBN continues to expand its presence in the digital space with the introduction of a YouTube channel for children’s learning called TuTuBee.

The digital venture is being undertaken by ABS-CBN’s premier record label, Star Music.

TuTuBee is one of ABS-CBN’s latest ventures to strengthen its digital presence and reach more audiences, following the successful introduction of the Kapamilya Online Live early this month, which livestreams the network’s programs on YouTube and Facebook throughout the day.

Through TuTuBee, Star Music seeks to provide educational and fun content intended for young viewers.

It aims to help fill in children’s learning needs now that they should remain in the safety of their homes due to the risks of the global pandemic.

“The virtual channel seeks to engage Pinoy kids with videos that will nurture their mental, physical and emotional growth using music as the main tool. Children can sing, dance, and learn nursery rhymes and other sounds in English or Filipino that will foster recall and understanding of important lessons and impart values important for their development,” ABS-CBN said.

TuTuBee will also feature life skills and teaching tools for parents to aid them in integrating play-based learning activities for their kids, according to the company.

ABS-CBN went off the air on May 5 in compliance with a cease and desist order issued by the National Telecommunications Commission following the expiration of the network’s franchise.

Last July 10, the House committee on legislative franchises denied the network’s bid for a new franchise.

As such, the company earlier said it would focus on businesses that do not require a legislative franchise, including digital channels, cable, international licensing and distribution, and production of content for various streaming services.

At present, ABS-CBN said it has the most followed local accounts on YouTube, with ABS-CBN Entertainment having 28.7 million subscribers and ABS-CBN Star Music having 5.4 million subscribers who enjoy streaming the channel’s comprehensive collection of songs from rising artists and OPM icons.

Richmond Mercurio (The Philippine Star )

Source: Peso Economics